Terry Young is the founder and CEO of Sparks & Honey, a cultural consultancy that combines social and data sciences to solve world-changing challenges. Sparks & Honey identifies, tracks, and predicts cultural, market, and technological shifts for clients that include Fortune 500 organizations, startups, and government entities. Young's recent work looks at truth and trust in relation to the future of consumption, reinvention in Middle America, corporate disruption, space innovation, the new language of gender, and the rise of Generation Z.