Experience How (and Why!) sparks & honey Unpacks Culture Every Day in One Hour
Date & Time
Monday, October 22, 2018, 11:30 AM - 1:00 PM
How can you identify shifts across culture before they become a mainstream trend? Is there an empirical way to determine what will gain traction? Or how long it will it be relevant? Join cultural consultancy sparks & honey as they do just that. You’ll be introduced to their proprietary active learning system, called Q™, that brings together people and machines to make sense of the world in real time, unpacking everything from tweets and viral videos to new policy, patents filed, and VC deal flow. Central to that system is the company’s daily culture briefing. Each day, the team transforms thousands of data points into useful, forward-thinking insights. In this interactive, rapid-fire session, you’ll get to experience and participate in a special-edition briefing AND learn how sparks & honey makes sense of cultural signals from around the world using social and data sciences.
Block 2 – Morning