Art Markman is the Annabel Irion Worsham Centennial Professor of Psychology and Marketing at the University of Texas at Austin and the founding director of the program in the Human Dimensions of Organizations. He has written more than 150 papers on topics including reasoning, decision-making, and motivation. Markman brings insights from cognitive science through his blogs at “Psychology Today” and “Fast Company” as well as his radio show/podcast “Two Guys on Your Head.” Markman is the author of “Smart Thinking,” “Smart Change,” and “Brain Briefs.”