Name
Experiential is the New Viral: How to Unite Communities IRL
Date & Time
Tuesday, October 23, 2018, 5:05 PM - 5:45 PM
Description
Insta-worthy activations and pop-up experiences are today's viral video. From experiential moments like 29Rooms to the flower crown selfies at Coachella, the power of consumer-generated content has been well established and has set new expectations for brands. Especially for digital brands, it's not just about the content -- brands must create offline, IRL moments to strengthen their online communities. Experiential experts discuss how digital brands should approach bespoke IRL strategies, including proprietary events and partnerships, to unite digital communities. 
Session
Experiential is the New Viral: How to Unite Communities IRL
Featuring KELLY MARKUS, VP of Experiential Marketing, Refinery29, and SHANNON SIMPSON JONES & YADIRA HARRISON, co-founders, Verb
Insta-worthy activations and pop-up experiences are today's viral video. From experiential moments like 29Rooms to the flower crown selfies at Coachella, the power of consumer-generated content has been well established and has set new expectations for brands. Especially for digital brands, it's not just about the content -- brands must create offline, IRL moments to strengthen their online communities. Experiential experts discuss how digital brands should approach bespoke IRL strategies, including proprietary events and partnerships, to unite digital communities. 
Session Type
Panel — Caldwell Factory
Theme
Creativity, Design, Entrepreneurship
Convene
Time Block
BLOCK 5 – Late-Afternoon
Original cap:
70
Experiential is the New Viral: How to Unite Communities IRL
Featuring KELLY MARKUS, VP of Experiential Marketing, Refinery29, and SHANNON SIMPSON JONES & YADIRA HARRISON, co-founders, Verb