Name
Brand Content in a Mobile World: Why Captivating Commerce is Imperative for Growth
Date & Time
Monday, October 22, 2018, 2:00 PM - 3:30 PM
Description
What makes commerce captivating in a fast-moving world?  In an age of consumer self-reliance, how do you find the right intersection of strategy, creativity, and technology for brands? Join Landor’s Mary Zalla, global president of consumer brands, and Matoaka Winters, growth & digital innovation director, for a discussion about accelerating growth by capitalizing on omni-channel brand strategy - one that accounts for every consumer interaction on the path to purchase from e-commerce to brick-and-mortar. This session will highlight how various approaches, including direct-to-consumer models, are being used to drive brand growth for Landor’s global and startup clients alike, as well as how you can start to unlock the potential of commerce on the brands that matter to you.
Session
Brand Content in a Mobile World: Why Captivating Commerce is Imperative for Growth
Hosted by Landor
Session Type
Fast Track
Theme
Leadership and Inclusion
Time Block
BLOCK 3 – Mid-Day
Original cap:
50
Brand Content in a Mobile World: Why Captivating Commerce is Imperative for Growth
Hosted by Landor
Approx. travel time by mass transit:
From Convene: 15 min