Name
Brands That Take a Stand
Date & Time
Thursday, October 25, 2018, 2:15 PM - 2:55 PM
Speakers
Session
Brands That Take a Stand
Featuring: JASON HARRIS, CEO and President of Mekanism, cofounder Creative Alliance, ZEPPA KREAGER, director, Creative Alliance, BRITTA VON SCHOELER, president, Broadway Video Enterprises, and co-chair Creative Alliance, and
MAXWELL ZORICK, Social Impact Director, MTV
Recent leadership changes have shaken up power structures in the US, and marketers and advertisers find themselves at an inflection point with social good causes they're passionate about. Can MTV's +1 the Vote campaign help young people have as much impact on the 2018 midterms as they do on other parts of culture? How does SNL approach their political writing? Will #VoteTogether parties make voting and participating in democracy fun again?
In this discussion, learn how fierce collaboration can lead to activating communities to better America. You'll hear from members of the Creative Alliance, a collaborative of over 83 creative companies that have come together to use their powers for good to activate communities across the nation.
Session Type
Panel — Caldwell Factory
Theme
Entrepreneurship, Leadership and Inclusion
Convene Room: Hub
Convene
Time Block
BLOCK 3 – Mid-Day
Original cap:
70
Brands That Take a Stand
Featuring: JASON HARRIS, CEO and President of Mekanism, cofounder Creative Alliance, ZEPPA KREAGER, director, Creative Alliance, BRITTA VON SCHOELER, president, Broadway Video Enterprises, and co-chair Creative Alliance, and
MAX ZORICK, Social Impact Director, MTV