Winning the war for talent isn’t about being deemed “the best” company to work for. Rather, it’s about putting forth an authentic message about what you stand for as a company so you can attract the right candidates: people who fit with your culture and values and champion them. But getting the attention of the right talent is only half the battle. If you want to win them over, you have to be transparent and communicate expectations throughout the entire hiring process. Join Kathryn Minshew, CEO & founder of The Muse, and Katie Turrel, director of talent acquisition at Bonobos, as they discuss how to create an amazing candidate experience that extends from pre-application through onboarding—and makes your silver-medal candidates feel appreciated.