We’ve heard a lot about farm-to-table, but farm-to-beauty is the next frontier. Step inside L'Oréal's newest brand and hear how an executive with a passion for sustainability launched a startup within the world’s leading beauty company. Officially launched on Earth Day 2018, Seed Phytonutrients was founded by Shane Wolf, worldwide general manager of multi-million dollar haircare brands Redken and Pureology. Learn about Seed’s unique origin story at the premiere of L’Oréal’s latest short film, “From the Ground Up,” then join Shane and other experts for a wide-ranging discussion about value-based brands, conscious consumers, and how he and his team invented the first shower-safe paper bottle. Farm-to-table cocktails and light bites will be served.

This session is limited to attendees that are twenty-one years of age or older.