Thanks to over a decade of gathering insights and evolving with our user’s deepening interest in sports and the culture that surrounds the game, Bleacher Report has gathered an unparalleled understanding of the American millennial and Gen Z sports fan—their desires, their behaviors, and ultimately their essence. Join Bleacher Report Chief Marketing Officer Howard Mittman and Instagram Savant & House of Highlights Founder Omar Raja for a multifaceted journey inside the hearts and minds of connected sports fans. We’ll be sure to entertain and enlighten while also making it easier to tap into the power of this growing demographic. This discussion will pair first- and third-party insights during key periods throughout the sports calendar in order to draw conclusions around behaviors. Deepen your learning and discover how to effectively communicate with a coveted male, millennial audience.