Name
Heartbeat of the American Sports Fan
Date & Time
Monday, October 22, 2018, 10:00 AM - 11:30 AM
Omar Raja Howard Mittman
Session
Heartbeat of the American Sports Fan
Hosted by Bleacher Report

Thanks to over a decade of gathering insights and evolving with our user’s deepening interest in sports and the culture that surrounds the game, Bleacher Report has gathered an unparalleled understanding of the American millennial and Gen Z sports fan—their desires, their behaviors, and ultimately their essence. Join Bleacher Report Chief Marketing Officer Howard Mittman and Instagram Savant & House of Highlights Founder Omar Raja for a multifaceted journey inside the hearts and minds of connected sports fans. We’ll be sure to entertain and enlighten while also making it easier to tap into the power of this growing demographic. This discussion will pair first- and third-party insights during key periods throughout the sports calendar in order to draw conclusions around behaviors. Deepen your learning and discover how to effectively communicate with a coveted male, millennial audience.

Session Type
Fast Track
Theme
Entrepreneurship, Leadership and Inclusion
Time Block
BLOCK 2 – Morning
Original cap:
100
Heartbeat of the American Sports Fan 
Hosted by Bleacher Report
Approx. travel time by mass transit:
From Convene: 15 min