Name
Mobile Collapsed the Marketing Funnel. Now What?
Date & Time
Wednesday, October 24, 2018, 11:10 AM - 11:50 AM
Session
Mobile Collapsed the Marketing Funnel. Now What?
Featuring CAROLANN MCKAY, director of business development, MikMak
The mobile feed has fundamentally changed the marketing funnel. Today, the customer journey begins at the product consideration level, with brand building now occurring after the first purchase is made. Learn from CAROLANN MCKAY, director of business development for MikMak, how most brands are leaving money on the table to drive conversion within a mobile-feed world, and how a few simple changes can expand your business overnight.
Session Type
Presentation
Theme
Design, Entrepreneurship, Tech
Convene Room: Innovation Space
Convene
Time Block
BLOCK 2 – Morning
Original cap:
50
Mobile Collapsed the Marketing Funnel. Now What?
Featuring CAROLANN MCKAY, director of business development, MikMak