Name
Experiential Marketing and AR/VR
Date & Time
Tuesday, October 23, 2018, 10:00 AM - 10:40 AM
Speakers
Session
Experiential Marketing and AR/VR
Featuring TONY PARISI, Global Head of AR/VR Brand Solutions at Unity Technologies
TONY PARISI of Unity Technologies demonstrates how experiential marketing is evolving from low-reach, high-immersive experiences to immersion at scale with VR/AR applications. Parisi will share examples of actual campaign implementations that are taking advantage of this trend today. Attendees will see several AR examples spanning advertising, retail, games, portals, and more.
Session Type
Presentation
Theme
Design, Leadership and Inclusion, Tech
Convene Room: Innovation Space
Convene
Time Block
BLOCK 2 – Morning
Original cap:
50
Experiential Marketing and AR/VR
Featuring TONY PARISI, Global Head of AR/VR Brand Solutions at Unity Technologies