With no prior experience in clothing design and manufacturing, married entrepreneurs Tom Patterson and Erin Fujimoto sought to reimagine the fabric, fit, and function of men’s and women’s underwear and apparel. They founded Tommy John during the 2008 recession with the goal of disrupting a sleepy category with more comfortable, innovative products along with a fun, authentic, and relatable brand. Now, 10-years later, Tommy John has introduced the world’s first patented undershirt with a stay-tucked guarantee, sold over five million pairs of underwear to date, is sold in over 1,000 retail locations, opened two retail stores, and even successfully launched a whole new division of business: Women’s. They even attracted the investment from celebrity actor, comedian, and mogul Kevin Hart and are about to launch their second limited-edition collection. Patterson and Fujimoto will discuss their decade of overcoming the uncomfortable with Tommy John.