Step inside experiential marketing firm We’re Magnetic for an insider’s look at the award-winning approach used for today’s top brands, including Facebook, Netflix, The Girls’ Lounge, Tastemade, and KIND snacks. Experiential marketing is in high demand, but the ability to deliver a memorable, authentic experience that cultivates in meaningful brand engagement is challenging. Join President Jessica Reznick, Global Director of Research & Insights Rachel Saunders, and ECD Phil Koutsis for a deep-dive workshop through the entire creative and design process—from render to reality. The experts will kick off with a realistic creative briefing, and share some of the practical ideas and tangible concepts that clients crave. Then guests will take part in their own deconstructed, step-by-step activity that will ultimately lead to a final, executed product.