Name
Render to Reality: Inside We're Magnetic’s Award-Winning Approach to Experiential Success
Date & Time
Tuesday, October 23, 2018, 3:30 PM - 5:00 PM
Session
Render to Reality: Inside We're Magnetic’s Award-Winning Approach to Experiential Success
Hosted by We're Magnetic

Step inside experiential marketing firm We’re Magnetic for an insider’s look at the award-winning approach used for today’s top brands, including Facebook, Netflix, The Girls’ Lounge, Tastemade, and KIND snacks. Experiential marketing is in high demand, but the ability to deliver a memorable, authentic experience that cultivates in meaningful brand engagement is challenging. Join President Jessica Reznick, Global Director of Research & Insights Rachel Saunders, and ECD Phil Koutsis for a deep-dive workshop through the entire creative and design process—from render to reality. The experts will kick off with a realistic creative briefing, and share some of the practical ideas and tangible concepts that clients crave. Then guests will take part in their own deconstructed, step-by-step activity that will ultimately lead to a final, executed product. 

Session Type
Fast Track
Theme
Creativity, Design, Leadership and Inclusion
Time Block
BLOCK 4 – Afternoon
Original cap:
20
Render to Reality: Inside We're Magnetic’s Award-Winning Approach to Experiential Success
Hosted by We're Magnetic
Approx. travel time by mass transit:
From Convene: 20 min
From 92Y: 40 min