In the age of inattention, it is harder than ever for brands to grab consumers’ attention long enough to get them to be interested in what their company does or sells. Hardest of all seems to be attracting the attention of millennials, the most fast-paced and digitally savvy generation of our time. However, we have quickly seen the value of millennials as consumers—their brand loyalty is unparalleled. So how can brands successfully engage with this crucial core audience? This panel led by General Catalyst’s Spencer Lazar and Denali Tietjen II will discuss how customer engagement changed to meet the millennial audience, and make predictions as to how these interactions will need to continue to change in the near future.

This session is limited to attendees that are twenty-one years of age or older.