Content is where experience begins, but it is also the bottleneck for brands looking to create a more impactful experience. Just think about it—all the emails, billboards, or white papers that your team is tasked with producing on a monthly, weekly, and even daily basis, compared to the budget and resources you have available to meet that demand. But this bottleneck didn’t emerge from a vacuum—it’s the result of an ongoing evolution of technology, culture, and advertising that has shaped the way brands communicate and engage with their audiences, which Percolate CTO and cofounder Noah Brier will walk through while outlining how to orchestrate a better experience and clear the content bottleneck for good.