Name
Igniting Movements: How Brands Can Rise To the Occasion
Date & Time
Monday, October 22, 2018, 3:30 PM - 5:00 PM
Session
Igniting Movements: How Brands Can Rise To the Occasion
Hosted by RedPeak and MoveOn

Americans today no longer trust institutions to stand for them; they expect brands to listen to and stand with them. Join RedPeak and MoveOn for a session about the new state of perpetual activism, and how to generate engagement and ignite social movements. Learn how brands can use their voice to mobilize constituents—and what risks are posed in speaking up. In this immersive session, RedPeak CEO Susan Cantor and MoveOn Campaign Director Michael Crawford, along with Andreas Ruggie, executive director of strategy at RedPeak, and Ann Lewis, chief technology officer of MoveOn, will take attendees through their recent collaboration. Listen in as they discuss how true equity and partnership, as well as participatory process, can drive positive outcomes, and how impact branding in the current landscape is more important than ever. Join the movement!

Session Type
Fast Track
Theme
Creativity, Design, Social Good
Time Block
BLOCK 4 – Afternoon
Original cap:
45
Igniting Movements: How Brands Can Rise To the Occasion 
Hosted by RedPeak and MoveOn 
Approx. travel time by mass transit:
From Convene: 15 min