Name
How Your Creative Credo Can Be Your Greatest Asset
Date & Time
Tuesday, October 23, 2018, 3:30 PM - 5:00 PM
Philippe Meunier
Session
How Your Creative Credo Can Be Your Greatest Asset
Hosted by Sid Lee
Sid Lee’s greatest successes over the past 25 years with clients including The North Face, Netflix, Adidas, Absolut, and Yahoo Sports have been driven by the global multidisciplinary creative firm’s Creative Credo—a philosophy inspired and developed by its brand builders and Cofounder and Chief Creative Officer Philippe Meunier. In this session, Meunier will share his perspectives on developing work that matters, truly resonates with consumers, and adds value to a client’s business. He will also lead the group in a fun exercise, perfect for cocktail hour, to bring Sid Lee’s Creative Credo—and the four pillars that shape it—to life.

This session is limited to attendees that are twenty-one years of age or older.
Session Type
Fast Track
Theme
Creativity
Feature
Drinks Included
Time Block
BLOCK 4 – Afternoon
Original cap:
30
How Your Creative Credo Can Be Your Greatest Asset
Hosted by Sid Lee
Approx. travel time by mass transit:
From Convene: 25 min
From 92Y: 40 min