Name
Seeing is Believing: The Power of Re-Picturing Stereotypes
Date & Time
Tuesday, October 23, 2018, 2:00 PM - 3:30 PM
Tristen Norman Claudia Marks
Session
Seeing is Believing: The Power of Re-Picturing Stereotypes
Hosted by Getty Images

How can brands promote a more diverse, inclusive, and representative visual language? Join Tristen Norman, Getty Images head of creative research, Americas, and Claudia Marks, senior art director for a session exploring why imagery is so important when it comes to reframing concepts of gender, race, mental illness, LGBTQ, and religion. You’ll see the integral role photography plays in altering perceptions, evoking empathy, and helping brands engage with a broader audience. Following a tour of Getty Images and a discussion, join a live photo shoot where you will have the chance to shoot a cast model and learn just what goes into capturing a stock image.

Session Type
Fast Track
Theme
Leadership and Inclusion, Social Good
Time Block
BLOCK 3 – Mid-Day
Original cap:
20
Seeing Is Believing: The Power of Re-Picturing Stereotypes 
Hosted by Getty Images
Approx. travel time by mass transit:
From Convene: 25 min
From 92Y: