Name
The Augmented Brand: How AI is Changing Business Communication
Date & Time
Tuesday, October 23, 2018, 2:00 PM - 3:30 PM
Speakers
Session
The Augmented Brand: How AI is Changing Business
Hosted by R/GA
If your brand had a mind of its own, what would it do? What would it say? R/GA’s Founder, Chairman, CEO Bob Greenberg, along with Matt Marcus, and Michael Morowitz, co-founders of R/GA’s Brand AI practice, will explore the intersection of artificial intelligence and brand communications. They'll show how R/GA is meeting the challenge of evolving consumer expectations and how they’re using AI platforms to change the way companies think about connecting with customers.
Session Type
Fast Track
Theme
Leadership and Inclusion, Tech
Time Block
BLOCK 3 – Mid-Day
Original cap:
80