Good to Go: Mobilizing Brand Loyalists as Environmental Activists
Date & Time
Tuesday, October 23, 2018, 11:10 AM - 11:50 AM
Featuring JOHN GOODWIN, brand creative director, Patagonia, and CHRIS EICHENSEER, founder and creative director, Someoddpilot
Action Works at Patagonia . . . Hear about mobilizing brand loyalists as environmental activists and engaging with passionate consumers when Patagonia's brand creative director, JOHN GOODWIN, and agency partner Someoddpilot's founder and creative director, CHRIS EICHENSEER, unpack their collaboration to promote the sustainable use of our planet.
Leadership, Social Good
Block 2 – Morning