Name
Good to Go: Mobilizing Brand Loyalists as Environmental Activists
Date & Time
Tuesday, October 23, 2018, 11:10 AM - 11:50 AM
John Goodwin Chris Eichenseer
Session
Good to Go: Mobilizing Brand Loyalists as Environmental Activists 

Featuring JOHN GOODWIN, brand creative director, Patagonia, and CHRIS EICHENSEER, founder and creative director, Someoddpilot

Action Works at Patagonia . . . Hear about mobilizing brand loyalists as environmental activists and engaging with passionate consumers when Patagonia's brand creative director, JOHN GOODWIN, and agency partner Someoddpilot's founder and creative director, CHRIS EICHENSEER, unpack their collaboration to promote the sustainable use of our planet.

Session Type
Panel — Caldwell Factory
Theme
Leadership and Inclusion, Social Good
Convene
Time Block
BLOCK 2 – Morning
Original cap:
70
Good to Go: Mobilizing Brand Loyalists as Environmental Activists
Featuring JOHN GOODWIN, brand creative director, Patagonia, and CHRIS EICHENSEER, founder and creative director, Someoddpilot