Name
Maximizing Your Impression with Augmented Reality
Date & Time
Wednesday, October 24, 2018, 3:30 PM - 5:00 PM
Session
Maximizing Your Impression With Augmented Reality
Hosted by Unity AR
In this panel discussion, creative leads from Unity, 360i, and Fossil will discuss the compelling opportunity AR offers brand marketers, showcase an interactive AR try-on demo for the fall Fossil campaign, and share early learnings, as well as discuss how experiential marketing is truly bringing impact back to impressions. Doug Rozen, CMO, 360i; Charlotte Roach, Global Senior Marketing Manager, Fossil; Tony Parisi, Global Head of AR/VR Brand Solutions, Unity Technologies.
Session Type
Fast Track
Theme
Creativity, Tech
Time Block
BLOCK 4 – Afternoon
Original cap:
50