Name
Are You Really in the Business You Think You’re In?
Date & Time
Wednesday, October 24, 2018, 2:00 PM - 3:30 PM
Jonah Disend
Session
Are You Really in the Business You Think You’re In?
Hosted by Redscout

Spark innovation: Join Jonah Disend, Founder of brand strategy, design and innovation agency Redscout and Kyle Andrew, EVP, CMO at American Eagle Outfitters, Spencer Baim, Chief Strategic Officer at VICE Media, Inc., and Jasmine Maietta, VP of Brand Marketing, Peloton, for a workshop to discover what business you’re really in. We will share lessons and teach attendees how to ask the right questions to define the business their brand is in and how to become architects of innovation within their organizations.

Session Type
Fast Track
Theme
Leadership and Inclusion
Time Block
BLOCK 3 – Mid-Day
Original cap:
70
Are You Really in the Business You Think You’re In? 
Hosted by Redscout
Approx. travel time by mass transit:
From Convene: 15 min
From 92Y: 30 min