Is your brand ready for the redefinition of identity? Do you want to really get to know Gen Z? Believing is more powerful than being; the moment is more important than the permanent—and who they are isn’t limited to a search for one true, authentic self. RPA has flipped the script on these future consumers and discovered that old practices and ways of thinking won’t work. Join Mia von Sadovszky and Twitter's DJ Capobianco as they unveil new findings and discuss a generation that doesn’t define themselves by traditional identity hallmarks such as politics, religion, gender, or sexual orientation. Sharing learnings from a wide range of innovative research methods, this session will give you a chance to get acquainted with a generation who are innovating “identity” as we know it and introduce you to the “new way to be you.