Name
Creating Shinola’s Modern American Products via ASTRO’s 5D Design Process
Date & Time
Wednesday, October 24, 2018, 10:00 AM - 11:30 AM
Brett Lovelady Michael Haener
Session
Creating Shinola’s Modern American Products via Astro’s 5D Design Process
Hosted by Astro Studios x Shinola

Jump into the 5-D process—dialogue, define, design, develop, deploy—as ASTRO and Shinola unpack their multiproduct collaboration. Brett Lovelady and Michael Haener will discuss how they created Shinola's new, American-built Audio brand, using the five phases of the San Francisco design studio's proven development process to extend and magnify the Shinola design language. They'll also shed light on what a pure design-driven culture looks like—and how design skills, innovative technologies, and lifestyle influences create supercharged products, among them, the Runwell Turntable and Canfield headphone series.

Session Type
Fast Track
Theme
Design
Time Block
BLOCK 2 – Morning
Original cap:
50
Creating Shinola’s Modern American Products via Astro’s 5D Design Process 
Hosted by Astro Studios x Shinola
Approx. travel time by mass transit:
From Convene: 30 min
From 92Y: 45 min