Name
Tasting the Future: Crafting Innovation at an Iconic Brand
Date & Time
Monday, October 22, 2018, 3:30 PM - 5:00 PM
Felipe Szpiegel Tonya Cornett Ryan Daley
Session
Tasting the Future: Crafting Innovation at an Iconic Brand
Hosted by Anheuser-Busch
 

Join Anheuser-Busch and event hosts Felipe Szpigel, President of Anheuser-Busch’s Craft Business Unit, Tonya Cornett, R&D Brewmaster at 10 Barrel Brewing, and Ryan Daley, Master Cicerone®, for a conversation about driving innovation at an iconic brand. The event will take place at Anheuser-Busch’s Chelsea-based Commercial Strategy Office in the company’s ground level communal space complete with a micro-brewery, draught taps with fresh beer and TPG designed bleacher seating. After the conversation Tonya will be leading a tasting of a limited-edition complex beer, deconstructing the elements. You’ll then have a hand’s-on beer blending experience as you re-create your own versions of the beer.

Session Type
Fast Track
Theme
Creativity, Entrepreneurship
Time Block
BLOCK 4 – Afternoon
Original cap:
70
Tasting the Future: Crafting Innovation at an Iconic Brand 
Hosted by Anheuser-Busch
Approx. travel time by mass transit:
From Convene: 20 min