Sure, "growth hacking" (the process of rapid experimentation to identify ways to grow a business) is generating a lot of hype lately. But what does it really mean for your business? At this session with Duolingo's Gina Gotthilf, learn how the app grew to more than 200 million users without any paid marketing. You'll learn how to come up with and prioritize a/b tests, plus how you can make data-driven decisions instead of relying on opinions and gut feelings. You'll create your own growth hacking strategy then defend your choices!