Messaging and voice apps like Facebook Messenger, iMessage, and Amazon Alexa are taking over the social landscape with active users. More than 250 billion text messages are sent per day, and with that comes a huge opportunity to engage audiences where they are spending most of their time. Vivian Rosenthal, founder of Snaps (the conversational platform that helps brands expand their customer base and increase lifetime value through chatbots and messaging products) will show you how leading brands are creating rich experiences that drive loyalty and conversation through conversation.