Monday, October 23, 2017
Get an inside look into the evolution of one of the world’s most iconic beauty brands: COVERGIRL. Hear Ukonwa Ojo, COVERGIRL SVP and architect of the brand’s recent reinvention, discuss the social, cultural, consumer, and category insights that that are influencing the future of the beauty industry and changing the way brands connect with their audience. She is joined by newly appointed COVERGIRL and star of HBO’s “Insecure”, Issa Rae, the creative mind and content producer who is shaping the voice of a generation. The conversation will explore COVERGIRL’s vision for breaking beauty boundaries through inclusivity, authenticity and the new “I Am What I Make Up” campaign that is designed to shift cultural perceptions around when, where, how and why people use makeup to express and transform. The conversation will be held in the legendary Empire State Building, and will be hosted by Fast Company’s very own Nicole LaPorte.