Wednesday, October 25, 2017
More than a century ago, the arrival of the first mass-produced automobile unleashed a cultural shift as profound as today’s digital revolution. Yet the majority of cars today are still fundamentally akin to the Model T, with a gas tank, an internal combustion engine, and a driver. But that paradigm is changing: The promise of a more automated, electrified, and connected future will change transportation more in the next 10 years than in the entire history of the automobile. Today’s cities are growing, consumer needs are shifting, and the mobility ecosphere is evolving to meet the demands of a digital age. As cars are able to offer much more than a way to get from A to B, how we interact with our vehicles and, in turn, how our vehicles interact with the world around us will unlock potential to improve our overall quality of life. Scott Keogh, president of Audi of America, will be joined by Anthony Foxx, former United State secretary of transportation, to discuss what this new automotive experience will look like, what will be required of the industry and the consumer in the coming years and decades, and how it will change our lives, laws, and the very landscape of our towns and cities. Following the discussion, Audi will be hosting a cocktail party to keep the conversation going!