For large publicly held companies with tens of thousands of employees and shareholders, embracing a mission-based ethos can be a daunting endeavor involving far more than marketing. One company that is successfully embedding a mission-based platform is Pfizer, which has instituted a patients first philosophy that is now driving everything from clinical trials to the delivery of vaccines and life-saving drugs to the farthest reaches of the globe. Join Albert Bourla, group president of Pfizer Innovative Health, and Jim Stengel, author, president, and CEO of The Jim Stengel Company, in a discussion about the challenges and rewards of letting big hearts drive big corp.