Marcus by Goldman Sachs® executives Omer Ismail (CCO), Dustin Cohn (head of brand management and marketing communications), and MC Cerda (head of product) will discuss the lessons learned while building a startup within the walls of Goldman Sachs. Discover best practices for starting a new business within an established institution through hearing how Goldman Sachs created a brand that complemented the parent company and leveraged the best of the firm while bringing in outside elements to create a unique culture.