Naadam Cashmere is transforming the cashmere supply chain by purchasing the wool directly from Mongolian herders, rather than through middlemen—meaning more earnings for herders and lower prices for customers. CEO Matt Scanlan will discuss the creation of a sustainable brand and what it truly means to shop consciously and ethically. Plus, you'll get a insider lesson about the many different kinds of cashmere available, including a "feel" test that will teach you what to look for before purchasing.