Companies like Google, AirBnB, Spotify, and Samsung enlist the help of innovation and brand consultancy Sylvain Labs to help them reimagine complex business problems. But what makes Sylvain Labs' strategy so impactful and unique? Founder Alain Sylvain will demonstrate their “Applied Imagination” methodology that combines hard science and whimsy. Then he’ll lead the group through a range of experiences like “flavor tripping” with magic berries, that’ll challenges the senses, spark the imagination, and shift your perspective for creative brainstorming. He’ll also share how Sylvain Labs embraces its employees “side hustle” projects, and how the company goes above and beyond to incorporate these extracurricular projects into its business model. You’ll leave with concrete ways to apply the Sylvain approach to any challenge or project.