Tuesday, October 24, 2017
Management consultants, in-house agencies, owned media platforms—the list of powerful disruptions shaking the advertising industry goes on and on. To shift from being disrupted to being the disrupter, agencies must completely reimagine their model for delivering innovation to clients. Join R/GA founder, chairman, and CEO Bob Greenberg as he unpacks how the legendary agency is solving this challenge by disrupting itself and creating a brand-new model for innovation work. See how Greenberg and R/GA combine the strategic insights of innovation consulting with the tech skills to actually implement and build the solutions they recommend—all with the creative skill to meaningfully engage with people.