Traditionally, tools like spreadsheets and PowerPoints are used as the markers of how a company formulates models for progress and success. But what goes before those dots, lines, and presentations? Answer: the mental strategies of top leaders. Noah Brier, cofounder and CEO of enterprise software brand Percolate, conducts interviews with industry-leading CMOs around the world about the mental models they use. And in this session, he will discuss the frameworks these CMOs rely on to grow their organizations, build iconic brands, and drive their own careers forward.