Friday, October 27, 2017
Like church and state, there used to a hard rule that social activism and corporate business shouldn’t mix. But more companies—from startups to Fortune 500—have discarded this philosophy in these increasingly politicized times. Nicole Bush, CMO of private coworking space NeueHouse, will moderate a conversation with Sonos's Joy Howard and Repel Clothing's Ivan Wicksteed that dives into why brands are finding it riskier not to take a stand—and what entrepreneurs and other executives can do to match their sociopolitical mindset with their branding. Following the conversation, panelists and attendees will take part in an interactive game called “How PC Are You?”