She doesn’t know how to drive, but she drives all the time. Her T-shirt connects to the internet. Her manager is a robot. Meet Dawn: an average 25-year old in the not-so-distant future. Dawn is Lippincott’s fictional customer of the future, dreamt up by the creative consultancy to illustrate life in 2030. Join Lippincott for an immersive workshop at its headquarters on Park Avenue to get up close and personal with the customer of the future. We’ll decode the major shifts impacting how the world works and how people everywhere are responding. Come ready to think beyond today and walk away with at least one new idea to disrupt your business next Monday.