Wednesday, October 25, 2017
Consumers are used to native advertising on social media, easily scrolling through and digesting the Instagram shots, tweets, and other posts that now make up three quarters of online marketing. But those same consumers spend 70% of their time outside of their homes, in places where they could digest advertising in ways that don’t require a computer or smartphone. This interactive workshop with with Intersection’s chief strategy officer Dave Etherington and head of design Paul McConnell will focus on how to create new opportunities for brands to engage with audiences as they move around cities, using real world examples of Intersection’s work with LinkNYC and groundbreaking transit products. Explore—then test out—ideas on how brands can leverage data, location, and context to target and engage audiences in new ways.