Thursday, October 26, 2017
From eliminating Puma’s cardboard shoeboxes to reimagining the Citi Prestige Card to helping BMW create a fabric-skinned concept car, Material ConneXion uses its curated library of innovative materials to bridge the gap between design and science for its clients. In this session, executive vice president of research Andrew Dent will lead an interactive exercise that challenges participants to brainstorm a design solution to integrate items from the company’s more than 8,000-item physical materials library. Then attendees will embark on a touch tour of the library that will deepen their appreciation for science’s impact on next-generation design.
Material ConneXion