Sure, your group text messages provide a much-needed outlet to vent with friends, but do they make you a better person? Shine uses motivational text messages to help users be the best versions of themselves—93% of people who sign up for the daily motivational texts (complete with emojis and GIFs) say they feel happier and more confident. The messages center on wellness, mindfulness, intention setting, and resilience, which partner psychologist Anna Powley says is critical for millennials—Shine’s target market—to perform at their highest levels. At this session at Shine’s Brooklyn headquarters, cofounders Naomi Hirabayashi and Marah Lidey will provide a behind-the-scenes look at how they are using mobile messaging to give users the virtual support system they need to be badasses inside and outside the office.