What does it mean to have a “cult brand”? Can entrepreneurs plot and strategize their way to this distinction, or is it simply a matter of luck? Cofounder of Away Jen Rubio, cofounder of Sweetgreen Nicolas Jammet, founder and CEO of Walker & Co. Brands, Tristan Walker, and Glossier CEO Emily Weiss will share how they reached coveted ‘cult’ status and how their companies' brands changed once they made it. Plus, they’ll dive into how they continue to grow and innovate after garnering a brand following that’s tantamount to fandom.