In just over a year, BuzzFeed turned an experiment with food video into a global food network, including a full-fledged business. Tasty videos help connect people around food on the platforms and in the places where people want to share. Its Facebook audience alone is made up more than 100 million fans, and its must-watch content is some of the most-shared video across BuzzFeed's site, Snapchat, YouTube, Instagram, and more. How was BuzzFeed able to do it? By finding a unique voice and format, fast. In this behind-the-scenes peek inside the Tasty kitchen at BuzzFeed's New York City offices, you’ll learn how this fast-growing media engine continues to find new ways to connect with its audience, all while staying nimble enough build a business around new ideas. Plus, watch a Tasty video come to life!
Hosted by ASHLEY MCCOLLUM, General Manager, BuzzFeed
In just over a year, BuzzFeed turned an experiment with food video into a global food network, including a full-fledged business. Tasty videos help connect people around food on the platforms and in the places where people want to share. Its Facebook audience alone is made up more than 100 million fans, and its must-watch content is some of the most-shared video across BuzzFeed's site, Snapchat, YouTube, Instagram, and more. How was BuzzFeed able to do it? By finding a unique voice and format, fast. In this behind-the-scenes peek inside the Tasty kitchen at BuzzFeed's New York City offices, you’ll learn how this fast-growing media engine continues to find new ways to connect with its audience, all while staying nimble enough build a business around new ideas. Plus, watch a Tasty video come to life!