Name
Scaling Creativity: How BuzzFeed Made Tasty ​The Must-Share Platform for Food Video​
Date & Time
Wednesday, November 2, 2016, 4:00 PM - 5:30 PM
Description
BuzzFeed, 111 East 18th St, New York, NY 10003

In just ​over a year​, BuzzFeed turned an experiment with ​food video into a ​global food network, including a​ full-fledged business. ​T​asty videos ​help connect people around food on the platforms and in the places where people want to share. Its Facebook audience alone is made up more than 100 million fans, and its must-watch content is some of the most-shared video across BuzzFeed's site, Snapchat, YouTube, Instagram, and more. How was BuzzFeed able to do it? By finding a unique voice and format, fast. In this behind-the-scenes ​peek inside the Tasty kitchen at BuzzFeed's New York City offices​, you’ll ​learn how this ​fast-growing media ​engine continues to ​find new ways to connect with its audience, ​all while staying nimble enough build a business around new ideas. ​Plus,   ​watch a ​Tasty video ​come to life!​ 

Session
Scaling Creativity: How BuzzFeed Made Tasty ​The Must-Share Platform for Food Video​
Hosted by ASHLEY MCCOLLUM, General Manager, BuzzFeed
Session Type
Fast Track
Theme
Creativity, Entrepreneurship
Location
BuzzFeed, 111 East 18th St, New York, NY 10003
BuzzFeed

In just ​over a year​, BuzzFeed turned an experiment with ​food video into a ​global food network, including a​ full-fledged business. ​T​asty videos ​help connect people around food on the platforms and in the places where people want to share. Its Facebook audience alone is made up more than 100 million fans, and its must-watch content is some of the most-shared video across BuzzFeed's site, Snapchat, YouTube, Instagram, and more. How was BuzzFeed able to do it? By finding a unique voice and format, fast. In this behind-the-scenes ​peek inside the Tasty kitchen at BuzzFeed's New York City offices​, you’ll ​learn how this ​fast-growing media ​engine continues to ​find new ways to connect with its audience, ​all while staying nimble enough build a business around new ideas. ​Plus,   ​watch a ​Tasty video ​come to life!​