There’s this thing about firsts: First loves, first albums, first drinks that either become your lifelong go-to or the thing you never order again. Firsts are often highly anticipated and stewed over long before they come to be. Or, they happen without any anticipation or expectation, but leave a forever mark and everything changes about the future. From day one, audio technology company Sonos has been on a mission to fill every home with music and its commitment to delivering the ultimate experience shows through across every facet and corner of the company. Join Sonos Chief Marketing Officer Joy Howard as she discusses the company’s obsession over experience—from the product experience to customer service to the feeling you get when you first step inside the brand-new flagship Sonos Store in SoHo.