In just two seasons, New York City Football Club has built a community of passionate fans both on social media and in its first home at Yankee Stadium. How? By establishing a brand voice—fast. Join New York City FC’s president and director of digital marketing for breakfast and a behind-the-scenes tour of the team’s offices. Then, learn how the franchise establishes its voice, creates original content, and forges successful collaborations—all while driving toward business objectives and increasing fan engagement and following.
Hosted by JAYNE BUSSMAN-WISE, Director of Digital Marketing, NYCFC and JON PATRICOF, President, NYCFC
In just two seasons, New York City Football Club has built a community of passionate fans both on social media and in its first home at Yankee Stadium. How? By establishing a brand voice—fast. Join New York City FC’s president and director of digital marketing for breakfast and a behind-the-scenes tour of the team’s offices. Then, learn how the franchise establishes its voice, creates original content, and forges successful collaborations—all while driving toward business objectives and increasing fan engagement and following.