Name
New York City FC: Building a Franchise and Fan Base With New Media
Date & Time
Tuesday, November 1, 2016, 10:00 AM - 11:00 AM
Description
New York City FC, 600 Third Avenue, 30th Floor, New York, NY 10016 

In just two seasons, New York City Football Club has built a community of passionate fans both on social media and in its first home at Yankee Stadium. How? By establishing a brand voice—fast. Join New York City FC’s president and director of digital marketing for breakfast and a behind-the-scenes tour of the team’s offices. Then, learn how the franchise establishes its voice, creates original content, and forges successful collaborations—all while driving toward business objectives and increasing fan engagement and following.

Session
New York City FC: Building a Franchise and Fan Base With New Media
Hosted by JAYNE BUSSMAN-WISE, Director of Digital Marketing, NYCFC and JON PATRICOF, President, NYCFC
Session Type
Fast Track
Theme
Entrepreneurship, Leadership and Inclusion
Location
New York City FC, 600 Third Avenue, 30th Floor, New York, NY 10016
New York City FC

In just two seasons, New York City Football Club has built a community of passionate fans both on social media and in its first home at Yankee Stadium. How? By establishing a brand voice—fast. Join New York City FC’s president and director of digital marketing for breakfast and a behind-the-scenes tour of the team’s offices. Then, learn how the franchise establishes its voice, creates original content, and forges successful collaborations—all while driving toward business objectives and increasing fan engagement and following.