Name
Evangelizing Design in Any Organization With PepsiCo’s Chief Design Officer
Date & Time
Tuesday, November 1, 2016, 10:00 AM - 12:00 PM
Description
PepsiCo Design and Innovation Center, 350 Hudson St., New York, NY 10014
 
As senior vice president and chief design officer at PepsiCo, Mauro Porcini has taken a brand known for beverages and food into the realms of events, retail activation, architecture, and digital media. But his role in design and innovation didn’t always exist. See how he’s evangelized design throughout the global multinational corporation. You’ll learn how you can apply lessons of the design process to your own work, then mingle with refreshments inside PepsiCo’s impressive Design and Innovation Center.
 
Session
Evangelizing Design in Any Organization With PepsiCo’s Chief Design Officer​
Hosted by MAURO PORCINI, SVP & Chief Design Officer, PepsiCo
Session Type
Fast Track
Theme
Design
Location
PepsiCo Design and Innovation Center, 350 Hudson St., New York, NY 10014
PepsiCo Design & Innovation Center
As senior vice president and chief design officer at PepsiCo, Mauro Porcini has taken a brand known for beverages and food into the realms of events, retail activation, architecture, and digital media. But his role in design and innovation didn’t always exist. See how he’s evangelized design throughout the global multinational corporation. You’ll learn how you can apply lessons of the design process to your own work, then mingle with refreshments inside PepsiCo’s impressive Design and Innovation Center.