How B-Reel Prototypes Their Way To Unexpected Business Solutions
Hosted by KATE HIRONAKA, Chief Strategy Officer, B-Reel and DANIEL FRYDMAN, VP Global Head of Design, American Express

Core to B-Reel’s creative process is the agency’s passion to humanize technology, which lends itself to the American Express mission of constantly innovating their service experience. Together, B-Reel’s Chief Strategy Officer Kate Hironaka and Daniel Frydman, VP Global Head of Design and User Experience at American Express, will take you inside some of their recent collaborations--such as experimenting with conversational commerce customer service solutions, reimagining the brand's Design Language System, and more--and will culminate the session by revealing a new, group shopping bot.