Name
Beyond the PSA: Johannes Leonardo + the Bezos Family Foundation + Spotify on Why Advertising Doesn’t Work
Date & Time
Thursday, November 3, 2016, 4:00 PM - 5:30 PM
Description
Johannes Leonardo, 628 Broadway, 6th Floor, New York, NY 10012
When it comes to brands setting out to solve todays’ biggest challenges, it’s about much more than simply raising awareness. What does it take to drive real behavioral change? How can brands get into the moments that matter most in affecting change? Join Johannes Leonardo Chief Creative Officer Leo Premutico, Managing Director of the Bezos Family Foundation Nicole Decario, and Spotify's Director of Social Impact Kerry Steib for a discussion about the most impactful brands driving societal change today.
Session
Beyond the PSA: Johannes Leonardo + the Bezos Family Foundation + Spotify on Why Advertising Doesn’t Work
Hosted by LEO PREMUTICO, Cofounder and CCO, Johannes Leonardo; NICOLE DECARIO, Managing Director of Operations and Special Projects, Bezos Family Foundation; and KERRY STEIB, Director of Social Impact, Spotify
Hosted by LEO PREMUTICO, Cofounder and CCO, Johannes Leonardo; NICOLE DECARIO, Managing Director of Operations and Special Projects, Bezos Family Foundation; and KERRY STEIB, Director of Social Impact, Spotify
Session Type
Fast Track
Theme
Creativity, Social Good
Location
Johannes Leonardo, 628 Broadway, 6th Floor, New York, NY 10012
Johannes Leonardo
When it comes to brands setting out to solve todays’ biggest challenges, it’s about much more than simply raising awareness. What does it take to drive real behavioral change? How can brands get into the moments that matter most in affecting change? Join Johannes Leonardo Chief Creative Officer Leo Premutico, Managing Director of the Bezos Family Foundation Nicole Decario, and Spotify's Director of Social Impact Kerry Steib for a discussion about the most impactful brands driving societal change today.