Name
Inside the "Cult": How SoulCycle, Casper, and Drybar Have Built Obsession-Inspiring Brands
Date & Time
Wednesday, November 2, 2016, 12:00 PM - 12:40 PM
Description
NYU Skirball Center, 566 LaGuardia Pl, New York, NY 10012

When you realize you’ve got a “cult brand” on your hands, how does that change your approach to growth? As part of our conversation series on "Building a Business That Matters," SoulCycle CEO Melanie Whelan, Casper COO Neil Parikh, and Drybar cofounder Alli Webb will discuss the unique challenges and massive opportunity in growing a brand that inspires its own fandom.
Session
Inside the "Cult": How SoulCycle, Casper, and Drybar Have Built Obsession-Inspiring Brands
Featuring NEIL PARIKH, Cofounder and Chief Operating Officer, Casper; ALLI WEBB, Founder, Drybar; and MELANIE WHELAN, CEO, SoulCycle
Session Type
DONT USE - SKIRBALL
Theme
Entrepreneurship, Leadership and Inclusion
Location
NYU Skirball Center, 566 LaGuardia Pl, New York, NY 10012
Skirball Center
Feature
Single Session Ticket Available
When you realize you’ve got a “cult brand” on your hands, how does that change your approach to growth? As part of our conversation series on "Building a Business That Matters," SoulCycle CEO Melanie Whelan, Casper COO Neil Parikh, and Drybar cofounder Alli Webb will discuss the unique challenges and massive opportunity in growing a brand that inspires its own fandom.