Name
Design at IBM: Tackling Big Problems With Big Design
Date & Time
Thursday, November 3, 2016, 10:00 AM - 11:30 AM
Description
IBM Design Lab, 51 Astor Place, 4th Floor, New York, NY10003
 
During this session, IBM's VP of brand experience and design, Todd Simmons, and director of design practices Joni Saylor will introduce you to the way IBM approaches big challenges with human-centric design thinking. After a short discussion, Saylor and Simmons will lead you in a mini design-thinking workshop to reveal how to empathize with users' needs and wants as a means to design new experiences that delight.
Session
Design at IBM: Tackling Big Problems With Big Design
Hosted by TODD SIMMONS, Vice President, Brand Experience and Design, IBM and JONI SAYLOR, Director of Design Practices, IBM
Session Type
Fast Track
Theme
Design, Tech
Location
IBM Design Lab, 51 Astor Place, 4th Floor, New York, NY10003
IBM Design Lab
During this session, IBM's VP of brand experience and design, Todd Simmons, and director of design practices Joni Saylor will introduce you to the way IBM approaches big challenges with human-centric design thinking. After a short discussion, Saylor and Simmons will lead you in a mini design-thinking workshop to reveal how to empathize with users' needs and wants as a means to design new experiences that delight.